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Zoe De Pass

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Zoë is a London based Fashion and lifestyle content creator who has changed any negative connotations about Mum dressing and the way that brands view the mum demographic.

Prior to founding DRESS LIKE A MUM, Zoë was a senior brand strategist working with the world’s leading fashion and beauty brands – consulting and developing social media and content strategies. This experience has enabled her to grow DLAM and to work with brands on more engaging, strategy-led content.

DRESS LIKE A MUM is a campaign to empower mums and counter the idea that dressing like a mum needs to be anything negative and aims to provide outfit inspiration, beauty tips and style ideas for anyone.

This movement has also seen Zoë launch her brand DLAM by ZDP which has collaborated with Air and Grace to create trainers, Doc Cotton to create t-shirts and Zoë has also created her own sunglasses range. Zoë has also co-designed a range of sliders with Marks and Spencer called The Zoë which sold out.

Zoë is a fun loving, positive person, she is a mother of three and enjoys getting out and about with (and without) the kids.